Straightening The Throw Pillows While There's An Elephant On The End Table

I've been meaning to point to this post from Jonathan for a while. This is what passes for media ethics at the major outlets:

Aaron Swartz came across an extremely interesting talk at MIT by John Hockenberry about his experience at NBC in the buildup to the invasion of Iraq. Here's some of what Hockenberry said:

I was very happily employed at NBC. I wasn't like, running around, trying to stuff toilet paper into the plumbing and sabotage the place. [...] But I was interested, because we had a lot of meetings at NBC about, you know, if you're doing a story and the person you're doing the story about offers to buy you a drink, you've gotta say no. If you're doing a story and they send you, after they see the story, some napkin rings -- silver napkin rings that are monogrammed "Thank you, Jon, for the story," you've got not only to return those, you've got to report those to the standards people at NBC because there's a whole ethics and conflict-of-interest thing.

So at one of these ethics meetings -- I called them the return-the-napkin-ring kinds of meetings -- I raised my hand and said "You know, isn't it a problem that the contract that GE has with the Coalition Provisional Authority [...] to rebuild the power generation system in Iraq [is] about the size of the entire budget of NBC? Is that kind of like the napkin rings thing?" And the standards people said "Huh. That's interesting. No one's brought that up before." Now I'm not saying that I'm smart or that I'm advanced or that I'm ahead of my colleagues or maybe I had a lot of free time to think about this or maybe I'm some pinko-proto-lefty like Richard Nixon. I don't know! But the fact that it drew a complete blank among the NBC standards people was interesting to me...